I can't really argue with your logic on this, but I think we do have a bit of a disagreement remaining on the professional/business question.
You obviously see yourself as a businessman, what with various title companies, an abstracting company, home inspections and the like. I, on the other hand have a very narrow focus. I do title examinations for a limited number of primarily local clients. I don't do any work for the national vendors as they seem interested in (as you said) stimulating, healthy price wars, rather than a superior product. I realize this is leaving me out of the loop on a lot of the work being generated these days, but I just do not want to compete on speed and cost. The lady who does our recordings and document retrieval has been with us for ten years now. She is quite good at what she does, I would venture to say better than anyone else locally. Our clients appreciate her expertise, and we get to bill accordingly. I see no reason to ask her to start examining titles as my clients would lose access to her abilities in her bailiwick.
I guess it comes down to deciding what kind of service you want to deliver. The question for the reader is, do you prefer to do a lot of title searches for a lower cost, or a limited number focusing on the issues inherent in the individual search? Or rather, which way do you lean? I have made my choice. I love this work, and I will continue to do the in depth work that with the personal attention to each job that my clients expect. Certainly not the choice that everyone should make, both options are attractive.
So, in closing, I think the business/professional argument comes down to which side you lean toward. I wholeheartedly agree that they are intertwined, but I think there are shades of which one we consider primary and the amount of effort we put into each side of the equation.
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