I forgot to mention that you can also buy "LiSTS" covering every demographic/geographic/psychographic category you could imagine
For example, if you wanted to get a list of one armed midgets in Texas who drive cadillacs, have 2 kids and makes over 100K ........thats a list. (albeit a small list:)..:)
With a list...you are "dead on" targeting your prospect...this is called the "rifle" approach.
Newspapers are considered a
"shotgun" approach
When you can...and if given the choice, you should pick the "rifle" approach.
Later
Mark Russomanno
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