True, they are not marking up the appraisal (or do not appear to be), but they could be marking up the "Appraiser Locator Fee." Just look at the "Reconveyance Tracking Fees" that SMS charges $35 for that First American (and some of the others) markup to over $100.
This just adds one more fee that has potential to be marked up. (see Make More Money!)
Best,
Robert A. Franco
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