I advertise like crazy, I send anywhere from 1000-1200 postcards out every month to title companies as well as advertising on SOT, and if its slow I cold call as well.

And I definitely have seen that advertising pays off, at least for my company it has.

Unfortunately its the first thing companies cut out of their budgets, personally I think its a big mistake, thats just my opinion based off what has worked for me.

2 years ago I had my worst year ever but I kept the postcards going out and it paid off in 2008 and is paying off now.