Generally when you trademark, patent or copyright something it is something of a unique character that you have developed, and you want to prevent the unique product, process, logo, etc. from going into public domain. The idea being that you wish to profit from its unique character. However, in applying for the trademark, copy right or patent there are certain criteria that have to be met. A number of years ago I referred a client to a patent attorney to trade mark his corporate name so that he could opt for federal rather than state regulation of sales of a business opportunity (The famous blue sky laws)one of the problems in getting the trademark was that the name could not be too desciptive. There are other considerations also. Hope this answers your question.

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