Technology is here to stay. We need to figure a place for the traditional searchers in conjunction
with the computer age. I think that this should be an area that SOT should examine for its membership as part of its proposed marketing effort after the first of this year. Simply complaining about the advance of technology and the shortcomings we find in the thin title plants is not going to work. In so doing we assume the same position as the Ludites of 18 th century England who advocated dismanteling the machinery and a return to the cottage industries in protest of the industrial revolution. It did not work then. It will not work now. As with most technology the title plants have bugs in then, but technology improves with time. Eventually the bugs in the system are worked out, and the technological advances are embraced. We need to adopt a more creative approach
in order to survive. We need to examine the individual title searcher's contribution to determine what makes him/her unique and indispensable to the system, and then market that skill.

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