Ben Renko, from Data Search, spoke a little bit about this at the NALTEA conference.  He was right on the money.  He said that the banks are trying to commoditize this industry and once our services are seen as a commodity the only thing we have to sell is price.  And, anyone can compete with price.  He suggested building stronger relationships with our clients and let them know that we appreciate them.  We need to help them realize that our "service" adds value to the process.

I'm not exactly sure how we go about doing that, but he is right.  He said it much better than I can.  We are working on editing the video from the conference and hopefully you will be able to see it for yourself soon.

Best,
Robert A. Franco
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