There is nothing wrong with making money and whatever the consumer is willing to pay seems to be a fair price.  However, this sales pitch seems a little dishonest to me.  It seems like the salesman is trying to create a sense of urgency for something that isn't quite that important. 

I agree that it is a good idea to have a copy of your deed, and I wouldn't argue with anyone who recommended that to people.  But, when you make it seem like "you could lose your property if you don't get one of these," it fails my "stiff-test"; it smells wrong to me.

Just my opinion,
Robert A. Franco
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