Hi Jason,

Unless I missed something, I see no bashing or degrading of employees in any of the above posts.  I think that it's understood that the employee making the calls is only carrying out assigned duties.  I spoke to the person charged with making the calls and got the sense that it was a monumentally difficult task. 

The decision as to whether to try to resist the further decline in prices or to perpetuate it is, I think, one that each business owner needs to weigh for him/herself.  I believe that those who opt to sacrifice business in this pursuit will have done so having considered the cost.

I hope that all is well with you and your business, Jason.  Please know that this reply is only meant as an attempt at clarity, not to criticize the way you choose to run your business.