So if I reversed it, made the caption "don't be fooled" and the body "by veiled attempts to get you to lower your fees" would it have made more sense?  Think about it.  Why would one post something like that?  I'm sorry to be vague, but one has to watch what one posts online. I mean no disrespect to you.  But my hands are tied on giving any additional info. 

We all need to know our worth.