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TruClose Financial Services Announces Their Sponsorship for "The Wine Opener", a Gala Event to Benefit Cystic Fibrosis.
Pittsburgh, Pennsylvania - April 11, 2008 -
TruClose Financial Services is very active in local and national
charity. We have always believed in giving back to the communities we
serve. Today, we are announcing our intent to sponsor this spectacle
event in Pittsburgh, PA. Please join us on 8/14/2008 at the Pittsburgh
Zoo and Aquarium for tantalizing wines, exotic cuisine and help us
eliminate this affliction forever!
The Pittsburgh Wine Opener
Sip Fun Wines, Savor Great Cuisine, Discover the Marketplace
Benefiting the Cystic Fibrosis Foundation
Thursday, August 14, 2008
The Pittsburgh Zoo and PPG Aquarium
The Cystic Fibrosis Foundation
The
Cystic Fibrosis Foundation is one of the most efficient voluntary
health organizations of its kind and has been recognized by such
magazines as Forbes and SmartMoney for its innovative approach to curing a
disease. In 2005, less than 11 percent of the revenue raised was spent
on fund-raising and administrative costs. This translates into 89 cents
of every dollar raised being invested in cystic fibrosis (CF)
research,education, and care programs.
Since
1955, the mission of the CF Foundation is to assure the development of
the means to cure and control CF and to improve the quality of life for
those with the disease. The CF Foundation tirelessly pursues this
mission by supporting innovative research dedicated to discovering and
developing new therapies and by funding and accrediting specialized
care centers to treat people with the disease. Never before in the
history of the CF Foundation has the feeling of optimism for defeating
CF been so great. Progress has been made in the fight against this
disease because the CF Foundation has seized every opportunity to
support the best minds in science and to recruit the finest team of
caregivers to the CF cause.
By
partnering with the CF Foundation, you are investing in the lives of
those with CF. Working together, we can give the children and adults
with CF the quality of life and the future that they deserve.
What Is Cystic Fibrosis?
CF
is a life-threatening genetic disease that affects the lungs and
digestive systems of approximately 30,000 children and adults in the
United States (70,000 worldwide). When the CF Foundation began, few
children lived to attend elementary school.
Today,
thanks to the efforts of scientists and caregivers supported by the CF
Foundation, the median age of survival for a person with CF is now in
the mid-thirties. In fact, nearly 40 percent of the CF patient
population is age 18 and older. A remarkable improvement - although it
is not good enough as we continue to lose at least one precious life to
CF every day.
What Is The Wine Opener?
The Wine Opener is a national wine-tasting series to benefit the Cystic Fibrosis Foundation. Held in 15 cities, from San Francisco to Atlanta, The Wine Opener will reach an audience of thousands nationwide. The Pittsburgh Wine Opener, will be held on Thursday August 14, 2008, at The Pittsburgh Zoo and PPG, Aquarium. The Pittsburgh Wine Opener will be a relaxed, yet lively, evening for more than 800 expected guests. From wine novices to advanced wine enthusiasts, The Pittsburgh Wine Opener is a casual and fun evening for all experience levels! Sip Great Wines poured by international and domestic wineries. Savor Great Cuisine presented at festive tasting stations, where the area's hottest chefs prepare their specialties just for you. Discover the Marketplace where
local art galleries and gift shops with wine-related items present
series displays for your enjoyment. Along with delicious food and wine
pairings, and the sights and sounds of the marketplace, guests will be
treated to a large silent auction highlighting wine, cuisine and gift
items, plus live music and entertainment and several raffle
opportunities. DEMOGRAPHICS
The Pittsburgh Wine Opener targets females and males, between the ages of 25-55.
EVENT EXPOSURE
The
event appeals to wine novices looking for a casual and fun environment
to taste wines, as well as to business professionals looking for an
evening on the town with friends and co- coworkers. Wine connoisseurs
also are encouraged to attend. With the "uptown" caliber of restaurants
involved, don't plan on eating dinner before you attend!
The Pittsburgh Wine Opener is an excellent marketing vehicle for a sponsor targeting a mass, consumer- based
audience with buying power. Sponsor involvement builds brand awareness,
helps you promote goodwill and public relations, gives you the
opportunity to create unique cause-related marketing campaigns, and
develops positive community and employee relations, ultimately driving
more traffic into your local establishments. In fact, two-thirds of
Americans report a greater trust in companies that support social
issues and would be likely to switch brands or retailers to one
associated with a good cause, when retailers price and quality are
equal.The Pittsburgh Wine Opene Opener was created by the Cystic Fibrosis Foundation to help raise funds to support specialized care and vital research to find a control/cure for CF.
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