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Cheaper and cheaper - Amy Jensen/OR
2/25/2011 6:22:45 PM (3731 views)
Re: Cheaper and cheaper - Paula Reynolds/FL
2/25/2011 7:53:34 PM (3980 views)
Re: Cheaper and cheaper - Alix Ott/MI
2/28/2011 7:50:21 AM (3825 views)

As was so well (and I'm sadly not quoting correctly) said in "Wargames" (the movie), "the only winning move is not to play the game." 

You cannot win this game.  There is no way you can beat the Indians who will do a search for 25 cents (and I'm not exagerating.)  I have two good Indian clients who pay their bills and try very hard to communicate effectively.  It's clear that they need us because there are few places you can safely run title on line in Michigan.  But we cannot compete with them re price in many instances.

So we don't.  We don't focus on price: we focus on VALUE and our income has changed little (except thanks to deadbeat clients) since we opened our doors.  We have lost customers; we have gained customers; we have gained customers we've lost and come back to us.  Our prices are unchanged (which, in itself isn't necessary good -- but at least it's not bad!) 

I've been reading this forum for a long, long time and it seems to me that it is the female abstractors who are too quick to lower prices.  Perhaps it is a misconception on my part.  Being female, in an industry that seems dominated by women (albeit only slightly), I may just be more sensitive to that perception.  You need to find out what you can do to get and keep clients without lowering your prices.  It seems that the women don't value their work like they should.  WHAT YOU DO TAKES TALENT AND EXPERIENCE.  Don't sell it short.

Offer more for the same price.  Quicker turn times.  The ability to get an order in hand immediately if they send it to you.  (Get a smart phone if you don't have one already and have your mail pop up there.)  type up reports or use detailed or easy-to-read forms.  You'll be amazed at how effective you can be.  It's true not every client will bite -- some just HAVE to have low prices and don't care about quality -- but lowering your prices to keep those clients will only hurt you in the end.

I recommend the book "The 4-Hour Workweek" for everyone.  Read it.  Read the philosophy.  It will help you see opportunity everywhere.  It will give you ideas on how to make your own business more effective with more money/less time spent.

Alix

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Re: Cheaper and cheaper - WAYNE QUICK/NC
2/28/2011 8:48:55 AM (3740 views)
Re: Cheaper and cheaper - Nils Nelson/ME
2/28/2011 9:05:26 AM (3704 views)
Re: Cheaper and cheaper - Paula Reynolds/FL
3/1/2011 8:31:47 PM (3814 views)
Re: Cheaper and cheaper - Amy /OR
3/3/2011 3:31:14 PM (3673 views)
Every state is different - Amy Jensen/OR
3/3/2011 3:36:34 PM (3682 views)
Re: Every state is different - Paula Reynolds/FL
3/14/2011 1:18:41 PM (3486 views)
Re: Cheaper and cheaper - WAYNE QUICK/NC
3/7/2011 8:26:06 AM (3598 views)
Re: Cheaper and cheaper - Teri Carro/FL
3/7/2011 9:21:26 AM (3538 views)
Re: Cheaper and cheaper - Paula Reynolds/FL
3/14/2011 1:24:50 PM (3451 views)
Re: Cheaper and cheaper - Leigh Attridge/MA
2/28/2011 9:44:31 AM (3700 views)
Re: Cheaper and cheaper - Bill Garrett/MS
2/28/2011 11:28:17 AM (3695 views)
Re: Cheaper and cheaper - Garret  Fitzgerald/VA
2/28/2011 12:10:11 PM (3648 views)
Thanks - Amy Jensen/OR
2/28/2011 7:10:17 PM (3575 views)
Re: Cheaper and cheaper - H/GA
3/15/2011 1:50:54 AM (3518 views)

ACME Abstract - Florida - again - Jason Knowles/AL
2/25/2011 3:49:41 PM (4033 views)
Re: ACME Abstract - Florida - again - Paula Reynolds/FL
2/25/2011 7:43:48 PM (4817 views)
Re: ACME Abstract - Florida - again - Michelle Walet/FL
3/4/2011 11:55:33 AM (3914 views)
Re: ACME Abstract - Florida - again - Paula Reynolds/FL
3/14/2011 1:30:05 PM (3783 views)
Re: ACME Abstract - Florida - again - Isabelle Hunter/FL
2/26/2011 10:25:52 AM (4080 views)

Alternative (One) Abstract - Edouard LeLocle/SC
2/24/2011 5:16:25 PM (3842 views)
Re: Alternative (One) Abstract - Donna McCullough/SC
2/28/2011 7:10:47 PM (3710 views)
Re: Alternative (One) Abstract - Edouard LeLocle/SC
2/28/2011 7:34:51 PM (3655 views)

Comment on "Another MERS-friendly Ruling, This Time in California " - Source of Title/OH
2/24/2011 11:04:42 AM (3547 views)
Only in California... - Robert Franco/OH
2/24/2011 11:04:42 AM (3878 views)
Re: Only in California... - CHARLENE  PERRY/MD
2/24/2011 11:54:36 AM (3725 views)
Re: Only in California... - Slade Smith/OH
2/24/2011 3:07:44 PM (3687 views)
Re: Only in California... - Robert Franco/OH
2/24/2011 3:30:05 PM (3744 views)
Re: Only in California... - Slade Smith/OH
2/24/2011 4:46:55 PM (3705 views)

RASA SOLUTION - Deborah Manion/VA
2/22/2011 12:34:36 PM (3854 views)
Re: RASA SOLUTION - Jason Knowles/AL
2/24/2011 11:52:50 AM (4037 views)
Re: RASA SOLUTION - Deborah Manion/VA
2/25/2011 9:11:06 AM (3953 views)




Essex Street, 1906, Salem, MA - Leigh Attridge/MA
2/19/2011 11:36:59 PM (4487 views)

Comment on "Mis-indexing, Misfortune, and MERS" - Source of Title/OH
2/19/2011 10:32:41 PM (3879 views)
Hmm... - Leigh Attridge/MA
2/19/2011 10:32:41 PM (4164 views)
Re: Hmm... - Jessica Talley/NJ
2/21/2011 2:39:53 PM (3874 views)
Re: Hmm... - Leigh Attridge/MA
2/21/2011 4:02:28 PM (3863 views)
Regarding the time lag before foreclosure - Slade Smith/OH
2/21/2011 12:43:17 AM (4160 views)
Re: Regarding the time lag before foreclosure - Jeanine Johnson/MN
2/21/2011 4:41:45 PM (3657 views)
Re: Regarding the time lag before foreclosure - WAYNE QUICK/NC
2/28/2011 8:55:06 AM (3508 views)
Re: Regarding the time lag before foreclosure - William Pattison /CA
2/28/2011 12:27:41 PM (3610 views)
Re: Regarding the time lag before foreclosure - Bill Garrett/MS
3/7/2011 4:44:09 AM (3538 views)

Updates - Janet Angi/MI
2/19/2011 1:48:44 PM (3636 views)
Re: Updates - Leigh Attridge/MA
2/19/2011 3:20:25 PM (4176 views)
Re: Updates - Sheila Sten/PA
2/19/2011 9:44:47 PM (4211 views)
Re: Updates - PATRICIA PALMER-ILKO/PA
2/20/2011 7:17:39 AM (4283 views)
Re: Updates - W. Dean Crawford/AL
2/21/2011 8:20:46 AM (4019 views)
Re: Updates - Robert Franco/OH
2/21/2011 10:04:34 AM (3983 views)
Re: Updates - Barbara Bennett/IN
2/21/2011 12:36:57 PM (3861 views)
Re: Updates - Amy Jensen/OR
2/24/2011 1:00:24 PM (3744 views)
Re: Updates - Paula Reynolds/FL
2/25/2011 7:58:34 PM (3732 views)
Re: Updates - Sherry Rogers/AL
2/28/2011 6:34:07 AM (3511 views)
Re: Updates - WAYNE QUICK/NC
2/28/2011 8:58:33 AM (3618 views)
Re: Updates - Teri Carro/FL
2/28/2011 9:28:32 AM (3544 views)
Re: Updates - stephen willard/OH
2/28/2011 10:21:04 AM (3532 views)
Re: Updates - William Hess/AL
2/28/2011 10:40:50 AM (3584 views)
Re: Updates - Bill Garrett/MS
2/28/2011 10:55:46 AM (3626 views)
Re: Updates - Garret  Fitzgerald/VA
2/28/2011 12:24:23 PM (3599 views)
Re: Updates - Garret  Fitzgerald/VA
2/28/2011 12:27:53 PM (3527 views)
Re: Updates - Bill Garrett/MS
3/7/2011 4:48:36 AM (3478 views)

Microlender Forecloses On Goat - Edouard LeLocle/SC
2/18/2011 9:09:28 PM (3625 views)

Riley Plaza, ca 1900 Salem MA - Leigh Attridge/MA
2/18/2011 6:28:49 PM (5175 views)
Re: Riley Plaza, ca 1900 Salem MA - monica froese/ME
2/18/2011 7:18:55 PM (4389 views)

US Title WARNING!!! - Angela Johnson/NC
2/17/2011 2:07:17 PM (4421 views)
Re: US Title WARNING!!! - Jason Knowles/AL
2/17/2011 2:36:44 PM (4543 views)
Re: US Title WARNING!!! - Angela Johnson/NC
2/17/2011 4:56:04 PM (4350 views)
Re: US Title WARNING!!! - Nils Nelson/ME
2/17/2011 3:44:39 PM (4335 views)
Which US Title? - Amy Jensen/OR
2/17/2011 4:47:21 PM (4263 views)
Re: Which US Title? - Angela Johnson/NC
2/17/2011 4:55:10 PM (4491 views)
Re: US Title WARNING!!! - Angela Johnson/NC
2/17/2011 4:52:48 PM (4390 views)
Re: US Title WARNING!!! - Kevin Ahern/CT
2/18/2011 8:47:46 AM (4188 views)
Re: US Title WARNING!!! - P Parrish/AL
2/18/2011 6:17:56 PM (4443 views)
Re: US Title WARNING!!! - Angela Johnson/NC
2/21/2011 4:44:47 PM (4071 views)
Re: US Title WARNING!!! - Angela Johnson/NC
2/21/2011 4:42:35 PM (3873 views)
Re: US Title WARNING!!! - Angela Johnson/NC
2/22/2011 2:16:10 PM (4006 views)
Re: US Title WARNING!!! - WAYNE QUICK/NC
2/28/2011 9:01:24 AM (3574 views)
Re: US Title WARNING!!! - Angela Johnson/NC
2/28/2011 4:04:55 PM (3733 views)

MD TIITLE EXAMINERS' MANUAL - Deborah Manion/VA
2/17/2011 1:41:45 PM (4428 views)
Re: MD TIITLE EXAMINERS' MANUAL - Anita Backlund/MN
2/21/2011 10:21:36 AM (3902 views)
Re: MD TIITLE EXAMINERS' MANUAL - Matt Papsch/MD
2/21/2011 12:04:05 PM (3841 views)
Re: MD TIITLE EXAMINERS' MANUAL - Jeanine Johnson/MN
2/21/2011 4:34:08 PM (3714 views)
Re: MD TIITLE EXAMINERS' MANUAL - F P/VA
2/24/2011 8:07:34 AM (5778 views)
Re: MD TIITLE EXAMINERS' MANUAL - Paula Reynolds/FL
2/25/2011 8:02:14 PM (3638 views)

E&O Renewal - Michaela Urban/OH
2/16/2011 9:47:20 AM (3714 views)
Re: E&O Renewal - Nils Nelson/ME
2/16/2011 12:35:18 PM (3985 views)
Re: E&O Renewal - Michelle White/IL
2/17/2011 9:41:54 AM (4071 views)
Re: E&O Renewal - Paula Reynolds/FL
2/25/2011 8:06:20 PM (3499 views)

Summer Home As A Permanent Residence? - Scott Perry/PA
2/14/2011 8:56:31 PM (5146 views)
Re: Summer Home As A Permanent Residence? - Anita Backlund/MN
2/14/2011 10:03:25 PM (3945 views)
Heh - Slade Smith/OH
2/15/2011 3:06:02 AM (5832 views)
Re: Heh - Kevin Ahern/CT
2/15/2011 9:32:19 AM (3858 views)
Re: Heh - Jessica Talley/NJ
2/15/2011 4:03:24 PM (3978 views)

Just a Wish... - Deborah Manion/VA
2/14/2011 12:42:30 PM (3569 views)
Re: Just a Wish... - Nils Nelson/ME
2/14/2011 2:26:20 PM (4150 views)
Re: Just a Wish... - Deborah Manion/VA
2/15/2011 3:31:00 PM (4009 views)
Re: Just a Wish... - Jessica Talley/NJ
2/14/2011 4:04:12 PM (4074 views)
Re: Just a Wish... - Deborah Manion/VA
2/15/2011 3:24:11 PM (3939 views)
Re: Just a Wish... - Dan Zook/NY
2/15/2011 4:03:20 PM (4145 views)
Downside - Slade Smith/OH
2/15/2011 4:37:14 PM (4120 views)
Re: Just a Wish... - CHARLENE  PERRY/MD
2/17/2011 10:58:03 AM (3789 views)
Re: Just a Wish... I can't even imagine - Amy Jensen/OR
2/17/2011 1:39:50 PM (3737 views)
Re: Just a Wish... I can't even imagine - Deborah Manion/VA
2/17/2011 1:43:09 PM (3961 views)
Re: Just a Wish... I can't even imagine - Jessica Talley/NJ
2/17/2011 6:41:59 PM (4020 views)


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