I just renewed my membership to ALTA, as a title insurance agent I also get alot out of my membership, the big thing is the Continuing Ed hours and the Networking with others in my field.  Our State Association is cutting back on the Continuing Ed hours, so I need to get them elsewhere, plus I make the conventions and conferences, my vacations, Alta does a great job in giving time to explore the cities where the conventions and conferences are. So I mix business with pleasure.