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More on Angelo Mozilo et als - Leigh Attridge/MA
2/26/2011 12:50:23 PM (4418 views)

[-] Cheaper and cheaper - Amy Jensen/OR (16 replies)
2/25/2011 6:22:45 PM (3865 views)
Re: Cheaper and cheaper - Paula Reynolds/FL
2/25/2011 7:53:34 PM (4252 views)
Re: Cheaper and cheaper - Alix Ott/MI
2/28/2011 7:50:21 AM (4208 views)

As was so well (and I'm sadly not quoting correctly) said in "Wargames" (the movie), "the only winning move is not to play the game." 

You cannot win this game.  There is no way you can beat the Indians who will do a search for 25 cents (and I'm not exagerating.)  I have two good Indian clients who pay their bills and try very hard to communicate effectively.  It's clear that they need us because there are few places you can safely run title on line in Michigan.  But we cannot compete with them re price in many instances.

So we don't.  We don't focus on price: we focus on VALUE and our income has changed little (except thanks to deadbeat clients) since we opened our doors.  We have lost customers; we have gained customers; we have gained customers we've lost and come back to us.  Our prices are unchanged (which, in itself isn't necessary good -- but at least it's not bad!) 

I've been reading this forum for a long, long time and it seems to me that it is the female abstractors who are too quick to lower prices.  Perhaps it is a misconception on my part.  Being female, in an industry that seems dominated by women (albeit only slightly), I may just be more sensitive to that perception.  You need to find out what you can do to get and keep clients without lowering your prices.  It seems that the women don't value their work like they should.  WHAT YOU DO TAKES TALENT AND EXPERIENCE.  Don't sell it short.

Offer more for the same price.  Quicker turn times.  The ability to get an order in hand immediately if they send it to you.  (Get a smart phone if you don't have one already and have your mail pop up there.)  type up reports or use detailed or easy-to-read forms.  You'll be amazed at how effective you can be.  It's true not every client will bite -- some just HAVE to have low prices and don't care about quality -- but lowering your prices to keep those clients will only hurt you in the end.

I recommend the book "The 4-Hour Workweek" for everyone.  Read it.  Read the philosophy.  It will help you see opportunity everywhere.  It will give you ideas on how to make your own business more effective with more money/less time spent.

Alix

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Re: Cheaper and cheaper - WAYNE QUICK/NC
2/28/2011 8:48:55 AM (4016 views)
Re: Cheaper and cheaper - Nils Nelson/ME
2/28/2011 9:05:26 AM (3972 views)
Re: Cheaper and cheaper - Paula Reynolds/FL
3/1/2011 8:31:47 PM (4194 views)
Re: Cheaper and cheaper - Amy /OR
3/3/2011 3:31:14 PM (3936 views)
Every state is different - Amy Jensen/OR
3/3/2011 3:36:34 PM (3941 views)
Re: Every state is different - Paula Reynolds/FL
3/14/2011 1:18:41 PM (3758 views)
Re: Cheaper and cheaper - WAYNE QUICK/NC
3/7/2011 8:26:06 AM (3861 views)
Re: Cheaper and cheaper - Teri Carro/FL
3/7/2011 9:21:26 AM (3802 views)
Re: Cheaper and cheaper - Paula Reynolds/FL
3/14/2011 1:24:50 PM (3711 views)
Re: Cheaper and cheaper - Leigh Attridge/MA
2/28/2011 9:44:31 AM (3970 views)
Re: Cheaper and cheaper - Bill Garrett/MS
2/28/2011 11:28:17 AM (3948 views)
Re: Cheaper and cheaper - Garret  Fitzgerald/VA
2/28/2011 12:10:11 PM (3917 views)
Thanks - Amy Jensen/OR
2/28/2011 7:10:17 PM (3860 views)
Re: Cheaper and cheaper - H/GA
3/15/2011 1:50:54 AM (3813 views)

[+] ACME Abstract - Florida - again - Jason Knowles/AL (4 replies)
2/25/2011 3:49:41 PM (4123 views)

[+] Alternative (One) Abstract - Edouard LeLocle/SC (2 replies)
2/24/2011 5:16:25 PM (3913 views)

[+] Comment on "Another MERS-friendly Ruling, This Time in California " - Source of Title/OH (5 replies)
2/24/2011 11:04:42 AM (3625 views)




[+] RASA SOLUTION - Deborah Manion/VA (2 replies)
2/22/2011 12:34:36 PM (3931 views)

Essex Street, 1906, Salem, MA - Leigh Attridge/MA
2/19/2011 11:36:59 PM (4575 views)

[+] Comment on "Mis-indexing, Misfortune, and MERS" - Source of Title/OH (8 replies)
2/19/2011 10:32:41 PM (3947 views)

[+] Updates - Janet Angi/MI (17 replies)
2/19/2011 1:48:44 PM (3693 views)

Microlender Forecloses On Goat - Edouard LeLocle/SC
2/18/2011 9:09:28 PM (3756 views)

[+] Riley Plaza, ca 1900 Salem MA - Leigh Attridge/MA (1 reply)
2/18/2011 6:28:49 PM (5293 views)

[+] US Title WARNING!!! - Angela Johnson/NC (13 replies)
2/17/2011 2:07:17 PM (4479 views)

[+] MD TIITLE EXAMINERS' MANUAL - Deborah Manion/VA (5 replies)
2/17/2011 1:41:45 PM (4539 views)

[+] E&O Renewal - Michaela Urban/OH (3 replies)
2/16/2011 9:47:20 AM (3802 views)

[+] Summer Home As A Permanent Residence? - Scott Perry/PA (4 replies)
2/14/2011 8:56:31 PM (5263 views)


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