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[+] Stern's firm is DONE! - CHARLENE  PERRY/MD (21 replies)
3/7/2011 8:37:37 PM (5629 views)

[+] Genesis Servicing Corporation - Kristi Lee/NE (5 replies)
3/7/2011 1:26:28 PM (4509 views)

Cleveland Title Association March Meeting - Robert Franco/OH
3/7/2011 10:16:42 AM (3107 views)

Promised Relief Many Deeper in Debt - Leigh Attridge/MA
3/7/2011 8:09:35 AM (4177 views)

[+] Comment on "Scott County, Missouri Begins E-Recording, Several Indiana Counties to Offer Service Soon" - Source of Title/OH (3 replies)
3/7/2011 7:59:24 AM (3149 views)




End of the 30 year mortgage? - Leigh Attridge/MA
3/6/2011 1:45:46 PM (4368 views)

[+] Taos Land Grant Issues - Joyce/CO (2 replies)
3/4/2011 12:32:31 PM (8794 views)

HSBC SUSPENDS FORECLOSURES NATIONWIDE - CHARLENE  PERRY/MD
3/3/2011 12:32:40 PM (4810 views)

[+] Comment on "Another County Recorder Seeks Back Fees from MERS" - Source of Title/OH (10 replies)
3/3/2011 11:06:23 AM (3432 views)

[+] Just read this a moment ago. Virginia Bill allows signing of Electronic Notaries - CHARLENE  PERRY/MD (4 replies)
3/1/2011 4:09:13 PM (6224 views)

[+] What happens when you sue the b&#%@#$s - Alix Ott/MI (10 replies)
2/28/2011 3:01:34 PM (4087 views)

[+] Say no to OUTSOURCING... - Justin/FL (13 replies)
2/28/2011 11:09:16 AM (3913 views)

[+] What 520K will buy in New York city - Leigh Attridge/MA (3 replies)
2/28/2011 6:58:31 AM (4891 views)

More on Angelo Mozilo et als - Leigh Attridge/MA
2/26/2011 12:50:23 PM (4402 views)

[-] Cheaper and cheaper - Amy Jensen/OR (16 replies)
2/25/2011 6:22:45 PM (3841 views)
Re: Cheaper and cheaper - Paula Reynolds/FL
2/25/2011 7:53:34 PM (4220 views)
Re: Cheaper and cheaper - Alix Ott/MI
2/28/2011 7:50:21 AM (4151 views)

As was so well (and I'm sadly not quoting correctly) said in "Wargames" (the movie), "the only winning move is not to play the game." 

You cannot win this game.  There is no way you can beat the Indians who will do a search for 25 cents (and I'm not exagerating.)  I have two good Indian clients who pay their bills and try very hard to communicate effectively.  It's clear that they need us because there are few places you can safely run title on line in Michigan.  But we cannot compete with them re price in many instances.

So we don't.  We don't focus on price: we focus on VALUE and our income has changed little (except thanks to deadbeat clients) since we opened our doors.  We have lost customers; we have gained customers; we have gained customers we've lost and come back to us.  Our prices are unchanged (which, in itself isn't necessary good -- but at least it's not bad!) 

I've been reading this forum for a long, long time and it seems to me that it is the female abstractors who are too quick to lower prices.  Perhaps it is a misconception on my part.  Being female, in an industry that seems dominated by women (albeit only slightly), I may just be more sensitive to that perception.  You need to find out what you can do to get and keep clients without lowering your prices.  It seems that the women don't value their work like they should.  WHAT YOU DO TAKES TALENT AND EXPERIENCE.  Don't sell it short.

Offer more for the same price.  Quicker turn times.  The ability to get an order in hand immediately if they send it to you.  (Get a smart phone if you don't have one already and have your mail pop up there.)  type up reports or use detailed or easy-to-read forms.  You'll be amazed at how effective you can be.  It's true not every client will bite -- some just HAVE to have low prices and don't care about quality -- but lowering your prices to keep those clients will only hurt you in the end.

I recommend the book "The 4-Hour Workweek" for everyone.  Read it.  Read the philosophy.  It will help you see opportunity everywhere.  It will give you ideas on how to make your own business more effective with more money/less time spent.

Alix

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Re: Cheaper and cheaper - WAYNE QUICK/NC
2/28/2011 8:48:55 AM (3983 views)
Re: Cheaper and cheaper - Nils Nelson/ME
2/28/2011 9:05:26 AM (3932 views)
Re: Cheaper and cheaper - Paula Reynolds/FL
3/1/2011 8:31:47 PM (4138 views)
Re: Cheaper and cheaper - Amy /OR
3/3/2011 3:31:14 PM (3904 views)
Every state is different - Amy Jensen/OR
3/3/2011 3:36:34 PM (3908 views)
Re: Every state is different - Paula Reynolds/FL
3/14/2011 1:18:41 PM (3715 views)
Re: Cheaper and cheaper - WAYNE QUICK/NC
3/7/2011 8:26:06 AM (3829 views)
Re: Cheaper and cheaper - Teri Carro/FL
3/7/2011 9:21:26 AM (3769 views)
Re: Cheaper and cheaper - Paula Reynolds/FL
3/14/2011 1:24:50 PM (3680 views)
Re: Cheaper and cheaper - Leigh Attridge/MA
2/28/2011 9:44:31 AM (3931 views)
Re: Cheaper and cheaper - Bill Garrett/MS
2/28/2011 11:28:17 AM (3916 views)
Re: Cheaper and cheaper - Garret  Fitzgerald/VA
2/28/2011 12:10:11 PM (3883 views)
Thanks - Amy Jensen/OR
2/28/2011 7:10:17 PM (3821 views)
Re: Cheaper and cheaper - H/GA
3/15/2011 1:50:54 AM (3775 views)


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