The rules of free market capitalism apply ONLY to small business, not to incorporated entities that buy a franchise (state corporate filing / license) and hence have their owners and operators indemnified against all liability.  This is corporate welfare state and corporate consumerism which is not to be confused with true capitalist entrepreneurs.  Too often "capitalism" is misused to refer to banks, but they are not on an even or fair playing field.  To regulate them is to do what the People already demand that the stated does through mandates of law (passed by the People or their government representatives), so I have no problem burdening the banks with heavy restrictions on how they can distribute executive bonuses and golden parachutes. 

 Furthermore, since our tax dollars bailed out the banks first and foremost over helping homeowners in distress, I have no problem with the free market deciding to pull it's capital out of banks in favor of better investment vehicles and local credit unions.  Bank stocks will take a hit, but hell, I'm a tech investor so the effect is secondary for me.  Hit the financial Goliaths where it hurts... in the pocketbook.