Dianne,

 Your comment "  I'm also particularly suspicious of those who post anonymously to tout the wonderful attributes of a particular business" brought something to mind. There has been a lot of that on Abstractor Watchdog lately in regards to a company or two.  I found it interesting that on a site dedicated to "non-payers", they are using it to praise a "payer". Kind of has a certain aroma to it. :-)