I received an email last night that almost left me speechless. I say almost because after a few minutes, I realized that I had plenty to say. Unfortunately, its difficult to convey in terms that are "suitable for all audiences." I guarantee that anyone with even a little integrity and self-respect will be equally outraged. If you read this and have no reaction - check you pulse, hold a mirror under your nose and check it for fog, or see a licensed physician immediately!
One last thing before I share the contents of the email... TransContinental Title Company and First American Lenders Advantage should be absolutely ashamed! Heck... really, anyone that works for First American should be embarrassed to be associated with the ethically challenged company. The company that is laying off thousands of Americans while sending thousands of jobs to India, promoting "instant title" products while asking abstractors to reduce their fees on the orders their "computers" cannot complete, paying millions of dollars in fines for allegedly paying illegal kickbacks, etc...
Now... here is the email (and, further down you can find it with my translations included):
To Our Valued Abstractor/Search Vendors:
Please accept my apologies for the "informality" of a generated-email to all of you - my desire was to call each of you personally to discuss the following; however, time is of the strictest essence and I have hundreds of vendors to reach.
Most of you are aware that TransContinental Title was purchased by First American Lenders Advantage last year; and as such, we have been slowly but surely integrating ourselves into the family of First American and its on-going goal to be the lowest cost provider of title insurance needs. To that end, we are trying to be proactive by reducing our costs for our outsourced title placement and production so that we are able to retain the authority to continue to produce our own title products. Therefore, we are looking to our vendors to reduce their fees to enable us to reach our efficiency goal.
We are hoping that you will remain in a continued-working relationship with us and agreeable to reducing your fees by ten (10%) percent.
If this is agreeable to you, you need not respond to this email. Our records will reflect your approval as well as the effectuated 10% reduction in abstractor/search fees.
If this reduction is NOT agreeable to you, please respond to Andrea Somers by email at asomers@tctitle.com, or by fax (866)845-4330 WITHIN 48 HOURS of receipt of this email so that we may follow-up with you.
Each of you are important to us and to the success of our respective companies. We are striving for excellence in our customer-service goals and hope each of you will continue to be a part of that process.
Kindest regards,
[signature]
Andrea Somers
If you are speechless at this point don't worry... it will pass shortly. If you need a little help getting started, please let me provide you with the following copy of the email with my translations included.
To Our Valued Abstractor/Search Vendors:
(DEAR SUCKERS:)
Please accept my apologies for the "informality" of a generated-email to all of you - my desire was to call each of you personally to discuss the following; however, time is of the strictest essence and I have hundreds of vendors to reach.
(I WAS TOO EMBARRASED TO TALK TO ANY OF YOU DIRECTLY ABOUT THIS ISSUE BECAUSE I HAVE READ THE SOURCE OF TITLE FORUMS AND I KNOW HOW YOU ALL FEEL ABOUT BEING ASKED TO REDUCE YOUR FEES.)
Most of you are aware that TransContinental Title was purchased by First American Lenders Advantage last year;
(KA-CHING!! WE GOT OUR MONEY, YEAH WE GOT PAID, OH YEA, IT'S MY BIRTHDAY, IT'S MY BIRTHDAY!)
and as such, we have been slowly but surely integrating ourselves into the family of First American and its on-going goal to be the lowest cost provider of title insurance needs.
(UNFORTUNATELY FOR YOU, TO KEEP ALL THAT DOUGH WE HAVE TO BEGIN SCREWING YOU... AND HARD.)
To that end, we are trying to be proactive by reducing our costs for our outsourced title placement and production so that we are able to retain the authority to continue to produce our own title products. Therefore, we are looking to our vendors to reduce their fees to enable us to reach our efficiency goal.
(WE WANT TO KEEP THE MONEY TRAIN ROLLING SO WE NEED TO CUT YOUR FEES.)
We are hoping that you will remain in a continued-working relationship with us and agreeable to reducing your fees by ten (10%) percent.
(WE DON'T CARE THAT YOU HAVE BILLS TO PAY AND A FAMILY TO FEED... YOU NEED THE WORK... WE GOT YOU BY THE BALLS AND WE KNOW IT.)
If this is agreeable to you, you need not respond to this email. Our records will reflect your approval as well as the effectuated 10% reduction in abstractor/search fees.
(WE AREN'T EVEN GOING TO BOTHER ASKING YOU IF YOU ARE WILLING TO REDUCE YOUR FEES. WE ARE JUST GOING TO DO IT AND WE REALLY HOPE YOU DON'T EVEN NOTICE THAT YOU ACTUALLY HAVE TO LET US KNOW IF THAT'S NOT ACCEPTABLE!)
If this reduction is NOT agreeable to you, please respond to Andrea Somers by email at asomers@tctitle.com, or by fax (866)845-4330 WITHIN 48 HOURS of receipt of this email so that we may follow-up with you.
(BUT IF YOU DO NOTICE, PLEASE LET US KNOW SO THAT WE CAN CALL YOU WITH A SOB STORY ABOUT THE NECESSITY OF CUTTING COSTS TO BE ABLE TO SEND YOU MORE WORK.)
Each of you are important to us and to the success of our respective companies. We are striving for excellence in our customer-service goals and hope each of you will continue to be a part of that process.
(BOY ITS A GOOD THING I'M DOING THIS BY EMAIL... I COULD NEVER SAY THIS WITHOUT LAUGHING OUT LOUD.)
Kindest regards,
[signature]
Andrea Somers
My reply was simple:
HELL NO, HELL NO, and HELL NO.
In fact... remove us from your database. If we ever see an order from you we will require payment in advance and we will charge double our normal rate.
Best,
Robert A. Franco
The gall is absolutely shocking! I cannot believe that they would be arrogant enough to unilaterally reduce your fees by ten percent if you don't reply to an email. What if the email doesn't get received? What if it gets rejected by a spam filter? Would you find out that you got screwed when you called to ask why your check was ten percent short? Its so unbelievably unethical that I just can't express my outrage with sufficient emphasis.
Of course that seems to be the corporate culture at First American. And, I have decide that my company is going to have a surcharge for the ethically challenged. Tomorrow I am going to go through our list of abstract clients and if we are doing work for any of the First American companies we are raising our search fees for their orders. We will not accept work until they sign and return our fee sheet agreeing to the increase.
Notice that I have more integrity than to send them an email and increase their fees if they fail to respond. That would be wrong... a lesson someone should share with First American and their family of companies.
If you are as outraged as I am... do something about it. Start by sending an email (asomers@tctitle.com) or fax ((866)845-4330) to Andrea Somers at TransContinental and let her know what you think of this shady con-job. And, tell her I said "congratulations on the buyout... Transcontinental and First American deserve each other."
Robert A. Franco
SOURCE OF TITLE
rfranco@sourceoftitle.com