I can totally relate to your new endeavor, as I have been in the escrow world, out here in the wild, wild west for over 30 years, and now find myself out cold calling and finding new ways to build releationships and get what little business is out there in my door. 

It can be exciting, especially when you see the fruits of your labor via NEW ESCROWS opening, finally from those new "cold call" clients you have been nuturing.  It can also be grueling, for us escrow officers who aren't used to having to step out of our comfort level behind our desks and the closing table to perform our magic, but I am up for the challenge and have many good years of escrow service in me!

Good luck to you in your new endeavor, those of us who can persist, accept and embrace the change, will survive....

Thanks you Keanna and Kathleen for the positive words!  It's been almost a month now and I am very encouraged! I've lined up a few realtor friends/relationships and have 2 deals ready to close!

I really find the cold calling very challenging!  Just seems I can't find the right words to get myself started and keep the attention and interest going!   Any suggestions?

Thanks - Lorie

Hey Lorie,

I respect what you are doing.

The only thing I could suggest is surveying similar public or past publics. Ask them what was interesting to them and why. What worried them, added time, irked them, what were their concerns going into the venture, what are the key words that describe how it is that you helped them. I have never seen it to be ultimately successful for a group of people in a room to determine the buttons of their public. Most successful is going to the public directly and finding out what they want so that you can market it properly.

I hope that this helps. It sounds like you have the guts and drive to take this far.

Best wishes!

Amy at Timely Documents